About Me
I’m Shena. I’m just your regular dietitian who’s been running a private practice for about a decade.
My biggest asset to you is I spent a LOT of time at the beginning of my private practice journey doing a LOT of shit wrong (AKA, trying to be as cheap as possible as a new practice owner!) While I took the long way around, I’m here so you don’t have to!
My favorite hobbies include eating chocolate chip cookies, helping people with eating disorders heal, and riding my longboard.
I spend way too much of my free time nerding out to the nuances of insurance billing so my clients can become billing rock stars without the headache.
I Want To Help You.....
Become so freaking excited about the services you’re here to offer the world that you’re ready to do backflips down the street while chanting about how you help people.
Or you know just… do normal people stuff (alternative options if you’re not a skilled backflipper) like:
- Market with confidence to physicians
- Feel confident as a media expert
- Develop a global presence of your services
- Get paid (because that’s actually really important for business owners)
- Network Network Network!
As Seen IN
I Can Help You
Streamline and simplify everything private practice, marketing, and SEO
Private Practice
- Electronic Health Records
- Standard Operating Procedures
- Basic Business Structure Guidance
- Biz Mindset
- Getting Clients
- Niching Down
- Office Space/Virtual Space
Blogging/SEO
- Search Engine Optimization
- Brand Authority
- Website Structure
- Media Features
- Keyword Research
- Content Calanders
- Backlinking
- Digital Products
Insurance Credentialing
- NPI
- Insurance Contracting
- Billing/Coding
- Services Covered
- Working across state lines
- Superbills/secondary claims
Schedule a Free 20 Min Discovery Call!
The 90- Day To Launch Dietitian Practice $1000
Weeks 1–3: Foundations
Week 1: CEO Mindset + Business Basics
Shifting from dietitian to entrepreneur
Choosing your business structure (LLC, sole prop, etc.)
Setting up EIN, bank accounts, insurance
Week 2: Niche & Ideal Client
Finding your target audience
Crafting your “why” statement
Positioning yourself as the go-to expert
Week 3: Legal + Logistics
Licensure & practice laws by state
Liability insurance
HIPAA, charting & documentation basics
Weeks 4–6: Building the Business
Week 4: Packages & Pricing
Hourly vs. packages vs. memberships
Setting aligned + profitable rates
Policies & contracts (cancellations, payments, etc.)
Week 5: Systems & Technology
EHR & scheduling platforms
Telehealth tools
Onboarding workflow for clients
Week 6: Branding & Website
Business name, tagline, brand feel
Website essentials: home, about, services, contact
Creating materials that converts clients
Weeks 7–9: Marketing & Visibility
Week 7: Marketing Foundations
Intro to marketing without being salesy
Identifying referral partners
Networking strategies
Week 8: Social Media Strategy
Choosing the right platform
Content pillars for dietitians
Scheduling & batching content
Week 9: Email & Content Marketing
Creating a lead magnet
Building & nurturing an email list
Blogging & SEO basics
Weeks 10–12: Scaling & Growth
Week 10: Client Experience & Retention
Mapping the client journey
Building strong client relationships
Encouraging referrals & testimonials
- How to keep a steady flow of new clients coming in
Time Freedom & Productivity
Structuring your week as a CEO and clinician
Batch working & calendar blocking
Avoiding burnout as a solo practitioner
Week 12: Growth & Future Vision
Automation & outsourcing (VA, biller, admin)
Expanding into groups, courses, or partnerships
Setting your 90-day growth plan for after launch
What My Clients Say
Shena has been a wonderful business coach! She was the first person to give me honest and constructive feedback on my website and the message that I was trying to put out in the world. She is a great resource for insurance questions and getting started with blogging, and she taught me a lot about how to find my provider referral network.
Sarah Rae, RDN
Shena is an absolute wealth of knowledge. She has the lived experience to help you build the practice of your dreams.
I didn’t realize all of the things I didn’t know when it came to running a successful blog. I wish I had started with Shena day 1 to save myself years of time in the blogging world!